{"id":9624,"date":"2019-09-09T14:43:02","date_gmt":"2019-09-09T12:43:02","guid":{"rendered":"https:\/\/bodegascerda.com\/origins\/"},"modified":"2025-06-03T09:18:01","modified_gmt":"2025-06-03T07:18:01","slug":"origins","status":"publish","type":"page","link":"https:\/\/bodegascerda.com\/en\/origins\/","title":{"rendered":"Origins"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row el_class=&#8221;qodef-custom-row-harvest&#8221;][vc_column css=&#8221;.vc_custom_1569236298175{padding-top: 65px !important;padding-right: 5% !important;padding-bottom: 65px !important;padding-left: 5% !important;}&#8221; column_responsive_padding_1440=&#8221;95px 5% 65px&#8221; column_responsive_padding_1366=&#8221;95px 5% 65px&#8221; column_responsive_padding_680=&#8221;30px 10%&#8221; column_responsive_padding_768=&#8221;97px 5% 65px&#8221; column_responsive_padding_1024=&#8221;97px 5% 65px&#8221; column_responsive_padding_1280=&#8221;95px 5% 65px&#8221;][vc_row_inner content_text_alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1567153042372{padding-bottom: 75px !important;background-image: url(https:\/\/aperitif.qodeinteractive.com\/wp-content\/uploads\/2019\/08\/H4-IMG-4.png?id=339) !important;}&#8221; el_class=&#8221;our-store-background&#8221;][vc_column_inner width=&#8221;1\/5&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;3\/5&#8243; css=&#8221;.vc_custom_1569331440941{padding-right: 5% !important;padding-left: 5% !important;}&#8221; column_responsive_padding_1440=&#8221;0 3% 0&#8243; column_responsive_padding_1366=&#8221;0 0 0 0&#8243; column_responsive_padding_1280=&#8221;0 0 0 0&#8243; column_responsive_padding_1024=&#8221;0 0 0 0&#8243; column_responsive_padding_768=&#8221;0 0 0 0&#8243; column_responsive_padding_680=&#8221;32px 5% 0&#8243;]<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--center \">\n\t\t<h2 class=\"qodef-m-title\" >\n\t\tOur history\t\t<\/h2>\n\t\t<p class=\"qodef-m-subtitle\" >It all began in 1885<\/p>\n\t<\/div>[vc_column_text css=&#8221;&#8221;]Bodegas Cerd\u00e1 is a family business situated in Hondon de las Nieves. It was founded in 1885 by the first family member Jos\u00e9 Cerd\u00e1 Perez.<\/p>\n<p>The beginning was very difficult but with a lot of sacrifice. Bodegas Cerd\u00e1 is today the most important Bodega in the Comunidad Valenciana.[\/vc_column_text][vc_empty_space height=&#8221;61px&#8221;][vc_single_image image=&#8221;7093&#8243; img_size=&#8221;428&#215;560&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; content_text_alignment=&#8221;center&#8221;][vc_column width=&#8221;1\/6&#8243; css=&#8221;.vc_custom_1569235799647{padding-top: 18px !important;}&#8221; column_responsive_padding_680=&#8221;78px 0 0&#8243; column_responsive_padding_1024=&#8221;78px 0 0&#8243; column_responsive_padding_768=&#8221;78px 0 0&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;]<p class=\"qodef-shortcode qodef-m  qodef-custom-font qodef-custom-font-7030 qodef-layout--simple\" style=\"color: #d7d6d6;font-family: Dawning of a New Day;font-size: 65px;line-height: 108px\">2nd Generation<\/p>[vc_column_text css=&#8221;&#8221;]Jos\u00e9 Cerd\u00e1 Poveda was the second generation. He carried on the business in the 30s, 40s, 50s and 60s, giving the basis of the Bodega and it was Jos\u00e9 Cerd\u00e1 Poveda who carried on the business along with his studies while being only nine years old.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row row_content_width=&#8221;grid&#8221;][vc_column css=&#8221;.vc_custom_1573572557918{padding-top: 45px !important;padding-right: 15px !important;padding-bottom: 14px !important;padding-left: 15px !important;}&#8221;][vc_empty_space height=&#8221;70px&#8221;][\/vc_column][\/vc_row][vc_row row_content_width=&#8221;grid&#8221;][vc_column css=&#8221;.vc_custom_1573572978478{padding-left: 24% !important;}&#8221; column_responsive_padding_680=&#8221;0 10%&#8221; offset=&#8221;vc_col-lg-6&#8243; column_responsive_padding_1024=&#8221;0 10%&#8221; column_responsive_padding_768=&#8221;0 10%&#8221; column_responsive_padding_1440=&#8221;0 17px 0 17%&#8221; column_responsive_padding_1366=&#8221;0 17px 0 17%&#8221;][vc_single_image image=&#8221;7097&#8243; img_size=&#8221;428&#215;560&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column][vc_column css=&#8221;.vc_custom_1573572984055{padding-right: 24% !important;}&#8221; column_responsive_padding_680=&#8221;0 10%&#8221; offset=&#8221;vc_col-lg-6&#8243; column_responsive_padding_1024=&#8221;0 10%&#8221; column_responsive_padding_768=&#8221;0 10%&#8221; column_responsive_padding_1440=&#8221;0 17% 0 17px&#8221; column_responsive_padding_1366=&#8221;0 17% 0 17px&#8221;]<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--center \">\n\t\t<h2 class=\"qodef-m-title\" >\n\t\tCellar consolidation\t\t<\/h2>\n\t\t<p class=\"qodef-m-subtitle\" >from the 1970s to the new millennium<\/p>\n\t<\/div>[vc_empty_space][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: justify;\">The last member, Jose Francisco Cerd\u00e1 Poveda was the person who in the 70s, 80s, 90s and in the beginning of the new Milenium increased the volume of sales amidst stiff competition. Jos\u00e9 Francisco Cerd\u00e1 Poveda gave in the new milenium the business to his children Jos\u00e9 Francisco Cerd\u00e1 Cremades and Carolina Cerd\u00e1 Cremades,they are the fourth generation.<\/p>\n<p>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row row_content_width=&#8221;grid&#8221; el_class=&#8221;qodef-workflows-holder&#8221; css=&#8221;.vc_custom_1747058608444{padding-top: 100px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1570439566973{padding-top: 70px !important;padding-bottom: 160px !important;}&#8221; column_responsive_padding_680=&#8221;60px 0 92px&#8221; column_responsive_padding_1024=&#8221;70px 0 91px&#8221; column_responsive_padding_768=&#8221;70px 0 91px&#8221;]<div class=\"qodef-shortcode qodef-m  qodef-workflow\">\n\t\n\t<div class=\"qodef-e-workflow-image\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"207\" height=\"157\" src=\"https:\/\/bodegascerda.com\/wp-content\/uploads\/2019\/08\/h4-img-1.png\" class=\"attachment-full size-full\" alt=\"d\" \/>\t<\/div>\n\t\n\t\t\t\n\t\t<div class=\"qodef-e-workflow-item\">\n\t\t\t<div class=\"qodef-e-workflow-item-inner\">\n\t\t\t\t\n\t\t\t\t<div class=\"qodef-e-workflow-text\">\n\t\t\t\t\t<p class=\"qodef-e-subtitle\">1885<\/p>\n\t\t\t\t\t<h5 class=\"qodef-e-title\">Foundation<\/h5>\n\t\t\t\t\t<p class=\"qodef-e-text\">Bodegas Cerd\u00e1, a family business located in the town of Hond\u00f3n de las Nieves, founded in 1885 by the first generation Jos\u00e9 Cerd\u00e1 P\u00e9rez.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\n\t\t<div class=\"qodef-e-workflow-item\">\n\t\t\t<div class=\"qodef-e-workflow-item-inner\">\n\t\t\t\t\n\t\t\t\t<div class=\"qodef-e-workflow-text\">\n\t\t\t\t\t<p class=\"qodef-e-subtitle\">A\u00f1os 30, 40, 50 y 60<\/p>\n\t\t\t\t\t<h5 class=\"qodef-e-title\">3\u00aa generaci\u00f3n<\/h5>\n\t\t\t\t\t<p class=\"qodef-e-text\">La 2\u00aa generaci\u00f3n sigui\u00f3 con mucha dedicaci\u00f3n y af\u00e1n la tradici\u00f3n<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n<\/div><div class=\"qodef-shortcode qodef-m  qodef-workflow\">\n\t\n\t<div class=\"qodef-e-workflow-image\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"208\" height=\"187\" src=\"https:\/\/bodegascerda.com\/wp-content\/uploads\/2019\/08\/h4-img-2.png\" class=\"attachment-full size-full\" alt=\"d\" \/>\t<\/div>\n\t\n\t\t\t\n\t\t<div class=\"qodef-e-workflow-item\">\n\t\t\t<div class=\"qodef-e-workflow-item-inner\">\n\t\t\t\t\n\t\t\t\t<div class=\"qodef-e-workflow-text\">\n\t\t\t\t\t<p class=\"qodef-e-subtitle\">Desde los a\u00f1os 70 al nuevo milenio<\/p>\n\t\t\t\t\t<h5 class=\"qodef-e-title\">3\u00aa generaci\u00f3n<\/h5>\n\t\t\t\t\t<p class=\"qodef-e-text\">Jos\u00e9 Francisco Cerd\u00e1 Poveda, fue la persona que termin\u00f3 de asentar el negocio en los a\u00f1os 70, 80, 90 y en el nuevo milenio.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\n\t\t<div class=\"qodef-e-workflow-item\">\n\t\t\t<div class=\"qodef-e-workflow-item-inner\">\n\t\t\t\t\n\t\t\t\t<div class=\"qodef-e-workflow-text\">\n\t\t\t\t\t<p class=\"qodef-e-subtitle\">From 2025<\/p>\n\t\t\t\t\t<h5 class=\"qodef-e-title\">Next challenges<\/h5>\n\t\t\t\t\t<p class=\"qodef-e-text\">The traditional family winery is facing new challenges and changes in the consumer market through digitalisation and other techniques adapted to the new times.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n<\/div>[\/vc_column][\/vc_row][vc_row row_content_width=&#8221;grid&#8221;][vc_column css=&#8221;.vc_custom_1571125001313{padding-top: 128px !important;padding-bottom: 35px !important;}&#8221; column_responsive_padding_680=&#8221;128px 19% 30px&#8221;]<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--center \">\n\t\t<h2 class=\"qodef-m-title\" >\n\t\tInauguration of the Museum - Winery\t\t<\/h2>\n\t\t<\/div>[vc_empty_space][vc_video link=&#8221;https:\/\/youtu.be\/dIZ7Qfrxw_k&#8221; align=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;qodef-custom-row-harvest&#8221;][vc_column css=&#8221;.vc_custom_1569236298175{padding-top: 65px !important;padding-right: 5% !important;padding-bottom: 65px !important;padding-left: 5% !important;}&#8221; column_responsive_padding_1440=&#8221;95px 5% 65px&#8221; column_responsive_padding_1366=&#8221;95px 5% 65px&#8221; column_responsive_padding_680=&#8221;30px 10%&#8221; column_responsive_padding_768=&#8221;97px 5% 65px&#8221; column_responsive_padding_1024=&#8221;97px 5% 65px&#8221; column_responsive_padding_1280=&#8221;95px 5% 65px&#8221;][vc_row_inner content_text_alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1567153042372{padding-bottom: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9625,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-full-width.php","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"class_list":["post-9624","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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